The Six Sins of Greenwashing

What is Greenwashing?

Greenwashing is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. People who are consciously trying to do the right thing by decreasing their environmental impact are falling victim to greenwashing – spending their money on things that are not “Green” at all. Even worse, this also makes it harder for genuinely “Green” companies and products to do well.

The Six Sins of Greenwashing

According to Scot Case, the Vice President of TerraChoice Environmental Marketing, there are six main sins of greenwashing in business. They are:

1) The sin of fibbing

2) The sin of no proof

3) The sin if irrelevance

4) The sin of the hidden trade-off

5) The sin of vagueness

6) The sin of lesser of two evils

TerraChoice’s study of consumer products revealed that 99.9% of company’s environmental claims are false. They tested 118 common consumer products and only one product did not commit one of the six sins of green washing.

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Protecting Yourself from Greenwashing

Rather than distributing literature that declares our products to be “Green” simply because they contain questionable amounts of “Buzzword” products without any supporting data, we choose to use products that are certified by legitimate and independent third parties based on a products environmental impact across it’s entire Life Cycle.

This is one of the easiest ways to protect yourself from greenwashing. By relying on legitimate environmental standards and certification organizations you can trust that the products you choose, really are better for the environment.

 

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Insulation is Sexy

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If a picture is worth a thousand words, than a video is worth…millions? In a prior post we mentioned a speech in which President Obama declared that “insulation is sexy!” Here is the video taken from a Virginia Home Depot. Fast-forward to 2:00 for the good stuff :)  

 

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ecoENERGY Retrofit Grants are back!

The Government of Canada has renewed the popular ecoENERGY Retrofit – Homes program. From June 6, 2011, until March 31, 2012, homeowners are eligible to receive grants of up to $5,000 to make their homes more energy-efficient. Homeowners who participated in the program to date have saved 20 percent on their energy bills.

Click here for more details.

Call Great Northern Insulation today to see if you qualify for up to $5,000 in ecoENERGY Retrofit Grants!

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Insulation Upgrading Gets You More Bang for Your Buck

Spray foam insulation is one of the best solutions for homeowners who are serious about optimizing home performance; but, insulating the whole house may not be feasible or within the homeowner’s budget.

Don’t rule out the spray foam option just yet.

By concentrating on certain areas of the home that are most susceptible to energy loss or inconsistent temperatures, homeowners can maximize their budget and minimize energy costs. Spray foam insulation manufacturer, Icynene (www.icynene.com), guides home improvers to immediate energy savings – and comfort – with these rewarding insulation upgrades:

Attics: If your energy costs are “through the roof,” consider insulating your attic with a two–in–one spray foam insulation and air barrier. Insulating and air–sealing the attic floor is likely your best option for increasing energy efficiency and getting the best return on your insulation investment.

To improve home performance and comfort without having to spend money all at once, some spray foam contractors recommend insulating in steps, but homeowners will notice results from the very first installation. And the very first recommendation the contractor usually makes is to insulate the attic floor because the energy savings can be considerable.

Additions and/or rooms over garage/porch: Bonus rooms offer desirable additional space, but they are often uncomfortable – either too hot or too cold. In summer temperatures, an extra cooling zone can be required just to cool the space and remove the humidity. In cold weather, it is common to find floors that are 10° cooler than the room.

The cause – Air is leaking through the floor to or from the unconditioned garage below. Unfortunately, the conventional way of insulating the garage ceiling is often inadequate. It is almost impossible to install conventional insulation so that it stays in contact with the floor above. The other challenge is installing it accurately around bracing and bridging between joists. Air gaps usually exist between the floor and the insulation, compromising its R–value and performance.

The cure – Making the bonus room a comfortable space can be easily achieved using spray foam insulation. Spray foam adheres to the construction material for a continuous air–seal and complete protective barrier. It fills and seals all gaps to minimize air leakage, potential condensation problems, and air quality issues. Homeowners can get comfortable in this room without cranking the A/C this summer.

www.newscanada.com

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10 Questions to Ask Your Insulation Contractor

You probably are not an insulation expert, so choosing what type of insulation, and what parts of your home to prioritize when insulating can easily become confusing. Proper insulation application will increase your homes energy efficiency; lowering your energy bills and increasing your home’s comfort for years to come. Don’t make a poor insulation decision by not asking the right questions.

Here is a list of 10 useful questions to ask your insulation contractor before making any decisions:

1. How well does the insulation control air leakage that can account for up to 50% of a home’s energy loss?
2. Can the insulation create an air barrier without the use of extra finishing materials (tape, gaskets, plastic wrap) and labor?
3. How quickly will the insulation pay for itself? Could the monthly savings outweigh the monthly cost of financing?
4. How well does the insulation reduce air leakage in hard-to-insulate areas such as rim joists, cathedral ceilings, crawlspaces, garages, etc without extra materials?
5. Can the insulation help reduce the size and cost of heating and cooling equipment?
6. Will the insulation minimize air infiltration to help keep out allergens, dust and other outdoor pollutants?
7. Will the insulation shift with the home as it settles and keep its R-value over time? (If gaps or seams exist in the material, R-value is sacrificed).
8. How well will the insulation dry out, if it gets wet (i.e. through a roof leak)? Will it keep its insulating properties through the wetting and drying process? Is it a food source for mold?
9. Does the insulation contribute to a “greener” home? Will it improve indoor air quality? How much will it reduce energy consumption? Will it reduce the need for finishing materials to lessen the environmental impact during construction?
10. Can the insulation help control sound (around plumbing, between rooms, street noise)?

 

www.insulationsmart.com

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$400 Million in ecoENERGY Grants!

As discussed previously, the Federal Government has decided to reinstate the ecoENERGY initiative with a $400 million grant. This is great news for anyone looking to perform energy upgrades on their home!

If the official budget is passed and implemented in the month of July, that will allot homeowners nine months to complete the initial energy audit of their home, renovate and get a second, follow up energy audit. Under the old program, which lasted 18 months, energy companies say that people were scrambling to get everything completed in that time frame, and some even needed extensions.

“At the very least, what we would want to see happen is that we have two fiscal years to spend that $400 million, not one year. In other words, operate the program till the money runs out, if you’re serious about putting that amount of money in it,” said Clifford Maynes, executive director of Green Communities Canada.

Another contributing factor is the availability of energy industry advisors. According to Maynes, since the old program expired, many companies were forced to shut down or severely scale back operations in the absence of grants. These companies will now need time to rebuild their operations to their previous capacity. Convincing trained energy advisers to return to their jobs when the federal program gets implemented is a challenge, not just because of the instability, but because some have already gone on to other sources of income.

The Save eco Energy Coalition is lobbying the government to commit to a four-year renewal of the program, so the home-energy industry will have time to become more sustainable. Lengthening the initiative would benefit homeowners as well providing them with a far more reasonable time frame to organize and implement retrofits.

If you are interested in upgrading your home’s insulation and want to take advantage of the ecoENERGY Retro Homeowner Grant Program, contact us today (800.265.1914) to ensure prompt service :)

 

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Feathers as Insulation

If you have been keeping up with GNI’s prior posts, you are aware that Insulation for your home can be made out of MANY surprising materials: jeans, bras, even mushrooms! Feathers, are NOT the next big item on the market as an insulation material. However, feathers do make excellent insulation-for penguins that is.

Keeping warm involves stopping the transfer of heat from one object to another through conduction. Conduction is the transfer of heat through solid portions of a structure. The transfer of heat conduction can be significantly reduced by using insulation. Insulation is a material with low thermal conductivity which thereby resists the flow of heat. Layers of dense, warm feathers cover penguins’ bodies and blanket legs, feet and eggs. Penguins trap air in their feathers. Trapping air in layers is a very effective way of insulating an object. Penguins’ eggs are kept at a cozy 33°C, even when it is -40°C outside!

 

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Canadian Household Energy Costs to Hit $66 Billion

Oil prices are continuing to rise and the result of this is going to be a noticeable increase in the costs of heating and electricity in Canadian homes, says a recent Scotiabank special report.

In the past two years, an approximately 40% increase in gasoline and heating fuel prices has led to a continuous rise in energy costs. According to the Energizing Household Energy Efficiency report, last year Canadian households spent a combined total of $60 billion on energy costs. This figure is estimated to increase by $6 billion this year. That means each household will be spending approximately $5000 on heating and electricity, an increase of around $500 per household in only one year.

With this information, consumers need to act. In order to reap long term benefits, consumers need to begin improving the energy efficiency of their homes now. Fortunately, in the 2011 federal budget, the government has committed to putting an additional $400 million over the 2011-12 fiscal year, into the ecoENERGY Retrofit-Homes program, a program that was briefly discontinued over the last few months. This program provides grants to eligible households to offset the cost of energy-efficient upgrades.

Energy prices are rising, but if you as a consumer act now and take as many necessary steps as possible to increase the energy efficiency of your home (ex. updating your home’s existing insulation :) ), short term costs will easily be compensated for by the long term rewards, a lifetime of lower energy bills.

 

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Mushrooms Anyone?

Eben Bayer and Gavin McIntyre, two graduates of Rensselaer Polytechnic Institute (RPI) in Vermont, were given an assignment two years ago to create a new sustainable form of insulation. Rather than taking the route that people usually choose when creating a sustainable product, using recycled material, they chose to grow their material themselves.

The idea was to create an organic insulation made from mushrooms. They call their product “Greensulate”. It is an organic, fire-retardant board made of water, flour, oyster mushroom spores and perlite, a mineral blend found in potting soil. In the future they hope to see their product as a competitor on the growing market for eco-friendly products.

Greensulate is comparable to most insulation brands on the market today in terms of R-value according to the National Institute of Standards and Technology. A one-inch thick (2.54-centimetre) sample of the perlite-mushroom composite had a 2.9 R-value. RPI professor Burt Swersy believes the idea has a lot of potential. “It’s sustainable, and enviro-friendly, it’s not based on petrochemicals and doesn’t require much energy or cost to make it,” he says.

For more information visit: http://www.cbc.ca/news/technology/story/2007/06/25/tech-mushrooms.html

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Good Advertising

Pink Batts, an insulation company in New Zealand, promotes their product through these humorous ads. Hope they make you smile :)

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